Experienced SEOs will often instinctively have a good idea of the search landscape and terms being searched for, but this can usually be built upon with solid research. If you’re in any doubt as to the value that content audits can offer, just have a read of Curt Storing’s piece on ‘How my Content Audit Process Secured a 6-Figure Sale of my Website’. A loose definition would be to say that it covers everything within the website property. But that doesn’t tell the full story as some areas (such as the on page content) aren’t typically analyzed in the same way as they would be with a more specific audit (e.g. a content audit). Our SEO team leaves no stone unturned to help your business’s website — or your clients.
TruSEO On-Page Analysis
In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards. The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. While not the end-all, domain authority metrics from Moz and SEMRush are helpful to gather a baseline of your website’s ranking authority. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly.
Always-on audits
Overall, I think this product looks great and I plan to use it as the main bulk of my SEO auditing as a SEO consultant. If your rankings are falling, focus on an on-page SEO audit to find out how you can boost their performance. Use Google Search Console to see which pages get the most clicks from search.
About Google Search Console (GSC)
Together, these tools make sure you can audit and improve every element of your SEO, from technical health and content relevance to backlink quality and keyword performance. It is important to be equipped with the best SEO audit tools to elevate your strategy and drive lasting results. Analyzing your site’s topical authority involves evaluating the depth, relevance, and consistency of your content around key topics, as well as how it’s supported by internal linking and external recognition. Analyzing topical authority is vital for understanding how well your website demonstrates expertise in specific subject areas. Regular topical authority analysis helps SEO Anomaly you spot content gaps, improve internal linking, and refine your SEO strategy to strengthen your domain’s perceived trustworthiness and subject mastery. Page rendering refers to how a browser processes and displays the content and elements of a webpage, including HTML, CSS, JavaScript, and other resources.
But we can’t (and don’t) rely on our intuitions for our website audits. Your backlink score is an analysis of your link profile and looks at the quality and quantity of your backlinks. Earning more high-quality backlinks indicates to Google that your site is authoritative and trustworthy, and results in a higher backlink score.
- While having analytics installed isn’t an actual ranking factor, having an analytics package can deliver a ton of visitor and technical information about your site.
- I tested each of the apps on this list, and each one ticks all the boxes.
- To audit the outgoing links on a single page, you can use the MozBar to highlight all internal and external links and make sure your anchor text is descriptive.
- On the other hand, AI content generators are great for generating articles from scratch.
- Having your site properly indexed is critical for organic ranking.
- Without a robust technical SEO strategy even the best content won’t be found for bots or humans.