Meta tags, such as title tags and meta descriptions, are essential for SEO. They help search engines understand the content of your pages and improve click-through rates from search results. An audit makes sure they are properly optimized for relevance and length. They save time by automating complex tasks like keyword research, backlink analysis, and technical audits, allowing you to focus on implementing data-driven strategies.
- From tools that can assist with SEO audits, to link building and content marketing, Semrush has a comprehensive suite of SEO tools suite that can help you accomplish a ton while saving you a lot of time.
- With the help of our SEO audit tool, you’ll be able to learn much more about your current website—and take action on standing issues.
- I’m a studying Marketing Management (AP) at University College Lillebælt i Odense.
SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free. SEO Anomaly KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. If you run a local service business, you’d want to track keywords your website ranks for in specific locations.
Best free SEO tools for keyword research
Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines.
The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. For example, if only a few domains link to you, you must get links from related domains.
Diagnosing Technical Issues That Kill Your Rankings
Improve internal links continuously to ensure the bot can reach pages deep in the site’s architecture as well. With non-indexed pages, check if the content is too thin to warrant indexation. Look for reports of crawl issues caused by unnecessary URLs, broken links, redirect chains, or incorrect canonical configurations. The right crawler will be fully customizable and allow you to set the crawl depth, speed, and frequency. The goal of auditing your site’s user experience (UX) is to identify friction points and optimize them so users can effortlessly find what they’re looking for.
If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here.
How to Migrate from Ahrefs to Search Atlas: Step-by-Step Guide
The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. It helps you find technical issues, track keyword rankings, and improve your content strategy.